(Cover Has Cosmetic Damage)

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The Temptations Get High on Psychedelic Soul:Cloud NineSoars with Ambitious Arrangements and Production, Features Standout Vocal Performances and Instrumentation by the Funk Brothers

Experience Motowns First Grammy-Winning Album in Audiophile Sound: Strictly Limited to 3,000 Numbered Copies, Mobile Fidelitys 180g 45RPM 2LP Reissue of 1969 Effort Plays with Remarkable Clarity, Separation, and Openness

/ 15 IPS analog master to DSD 256 to analog console to lathe

The TemptationsCloud Nineannounced that Motown and The Sound of Young America would never be the same. Influenced by the emergence of cutting-edge rock and pop currents, as well as increasing sociopolitical turmoil, the album broke down barriers between rock, psychedelia, and soul while heralding the arrival of visionary arrangements and production techniques. Bookended by traditional R&B numbers, the 1969 record sent the Temptations in bold new directions and signaled the advent of psychedelic soul.

Sourced from the original master tapes, strictly limited to 3,000 numbered copies, pressed at Fidelity Record Pressing, and housed in a Stoughton gatefold jacket, Mobile Fidelitys 180g 45PM 2LP set presentsCloud Ninein audiophile sound for the first time on a domestic pressing. This collectible reissue bestows Norman Whitfields extraordinary production with the grand-scale dynamics, natural tonality, expansive openness, and low-end weight it deserves. The timbre of each of the five members voices is readily identifiable even within the group harmonies bestowing a realism never experienced outside the recording studio.

Making its debut on 45RPM, the album further benefits from the wide groove space by playing with greater separation and more realistic presence than prior editions. Everything from the brassiness of the horns to the dry snap of the snare comes across with reference-grade clarity and positioning. And since Motowns renowned Funk Brothers backing band plays on many of the cuts, youll want to savor every note. The imaging, soundstaging, and organic bloom-and-decay of the notes make that possible.

AmidCloud Nine, the instrumentation and architecture stand out as much as any element. Never before had a Motown album contained such ambitious patterns and complex passages. Seemingly conscientious of the departure from their past methods, the Temptations and Whitfield bunched together the tracks that mark a deep dive into psychedelic territory and counterbalance them with seven sterling soul cuts that dovetail with Motown tradition drenched with heartfelt vocals, swelling strings, and finger-snapping beats.

On the original 33RPM release, traditional Motown soul laden with heartfelt vocals, swelling strings, and finger-snapping beats occupies Side Two. These songs reveal an ensemble still very much on top of delivering pristine pop-soul material graced with romantic sweetness, persuasive insistent, and soaring highs. Re-energized after the departure of lead singer David Ruffin, who was fired for a variety of reasons in June 1968, the Temptations seamlessly meld with his replacement, Dennis Edwards, on one melodic gem after another.

The collective tackles five songs co-written by the legendary Motown team of Barrett Strong and Whitfield. Not the least of which are the smooth, shuffling Why Did She Have to Leave Me (Why Did She Have to Go) and deceptively simple, horn-spiked Gonna Keep on Tryin till I Win Your Love. On these tracks, as well as on a lush rendition of the ballad Love Is a Hurtin Thing and pleading, tender send-up of the Gerry Goffin-Carole King classic Hey Girl, Edwards and Paul Williams take turns on the lead with the estimable Eddie Kendricks, Melvin Franklin, and Otis Williams providing backing support.

All five vocalists trade-off leads on the simmering title track, a groundbreaking composition shot through with wah-wah-pedal effects, liquid funk, deep bass lines, Cuban percussion, saturated reverb, and gang choruses. Whitfield mines each members natural vocal range with spectacular results, keeps time with cymbals, and channels both the heated temperatures and escapist desires of a society embroiled in war, conflict, and experimental drugs.

Amazingly, the Temptations top themselves on the similarly revealing Run Away Child, Running Wild. Nearly 10 minutes in length, the song explodes R&B parameters and harbors a cinematic scope. Urgent pianos, distorted guitars, stripped-down percussion, steamy Hammond organs, minimal bass motifs, five distinct voices narrating the tale of a boy who fled home and now finds himself amid the scary, unforgiving external world: They combine to give the urgent tune a walls-closing-in atmosphere where fear and desperation reign. Bolstered by an extended instrumental section that precedes a climactic return of the singers voices, Run Away Child, Running Wild equaled the success of the records title track, with both reaching No. 6 on the pop charts.

As for the Temptations and Whitfield? More than five decades after it streeted,Cloud Nineproves they went even higher.

Side One:

Cloud Nine
I Heard It Through the Grapevine

Side Two:

Run Away Child, Running Wild

Side Three:

Love Is a Hurtin Thing
Hey Girl
Why Did She Have to Leave Me (Why Did She Have to Go)
I Need Your Lovin

Side Four:

Dont Let Him Take Your Love from Me
I Gotta Find a Way (To Get You Back)
Gonna Keep on Tryin till I Win Your Love

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