Description
A hot-rod joy ride through mid-20th-century American history (The New York Times Book Review), this one-of-a-kind narrative masterfully recreates the rivalry between the two men who innovated the electric guitars amplified soundLeo Fender and Les Pauland their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.
In the years after World War II, music was evolving from big-band jazz into rock n rolland these louder styles demanded revolutionary instruments. When Leo Fenders tiny firm marketed the first solid-body electric guitar, the Esquire, musicians immediately saw its appeal. Not to be out-maneuvered, Gibson, the largest guitar manufacturer, raced to build a competitive product.
The company designed an axe that would make Fenders Esquire look cheap and convinced Les Paulwhose endorsement Leo Fender had soughtto put his name on it. Thus was born the guitar worlds most heated rivalry.
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